Various Guerrilla Marketing often used as a descriptor for non-traditional media, such as:
- Reverse Graffiti — clean pavement adverts
- Viral Marketing— through social networks
- Presence marketing — having presence on sites, subliminally encouraging its users
- Grassroots marketing — tapping into the collective efforts of brand enthusiasts
- Wild Posting Campaigns
- Alternative marketing
- Forehead advertising— placement of temporary or permanent tattoos on foreheads
- Buzz Marketing— word of mouth marketing
- Undercover Marketing— subtle product placement
- Astroturfing— disguising company messaging as an authentic grassroots movement
- Experiential Marketing— interaction with product
- Tissue-pack Marketing— hand-to-hand marketing
- Live-in Marketing— real life product placement – see related article or Hostival Connect
- Wait marketing— when and where consumers are waiting (such as medical offices and gas pumps) and receptive to communications
TONY JAMES 